Mitch Coiner

Time to break out those tennis shoes and get moving! We’re just a few weeks away from the American Heart Association’s annual Heart Walk. Sign up today to join the Prime Has Heart team as we work together to support the AHA mission, promoting health and wellness and improve the lives of those affected by … Read more

As Glen and Karla Horack roll down the highway, it’s hard for passersby not to pay attention to the gleaming, flame-red 2019 Peterbilt big rig they’ve been driving these days.  Honks, waves and even salutes from other vehicles greet the husband-and-wife team from Elkland, Missouri, as they cover some 300,000 miles a year for Prime … Read more

Lisa Miller is two things.  She’s an incredibly talented trainer at Prime, and she’s the kind of person who gets along with just about everyone.  Her skills and dedication as a trainer are what got her nominated to be the Emerald Award winner at this year’s Highway Diamond gala, and she probably developed her empathy … Read more

Back in early March Glen Horack and his wife, Karla, were vacationing in Florida with friends.  Between trips to the beach, the couple was eagerly awaiting an upcoming trip to Vegas where Glen would learn if he had won the Truckload Carriers Association Owner Operator of the Year. This was the fourth time Glen had … Read more

As 2022 begins, Prime drivers might find themselves surfing an updated company health and fitness website featuring free programs and services-and even videos of fellow drivers demonstrating cooking or exercising on the road.  This updated site has been an important project at Prime, and Matt Hancock who heads up Prime’s Driver Health and Fitness program hopes Prime’s new and easier-to-navigate site … Read more

Nothing in trucking stands still for long, and that includes the rules and regulations.  One of the latest rules to change involves the amount of greenhouse gas emissions a truck can emit.  To meet the new benchmark and reduce emissions, Prime is testing out new refrigerated units by Thermo King. The new cap on greenhouse emissions comes … Read more

The four things you should know about leasing: Prime’s leasing program continues to grow each year.  In fact, 80% of Prime trucks are now driven by lease operators. Unlike company drivers who are paid by the mile, lease operators at Prime are paid a percentage of the load revenue.  So as revenue increases, lease operators are paid more. Lease … Read more

Many upcoming changes are focused on protecting both drivers and equipment, starting with custom-made deer guards.  Manager of Fleet Maintenance Chris Holtmeyer says while Prime has had deer guards on its trucks in the past, they started installing a guard specifically engineered for Prime trucks in August 2019.  Manufactured by Ex-Guard, a company in Des Moines, Iowa, the updated … Read more

Standing outside Prime’s terminal in Salt Lake City, driver Scott Fischer has a great view of the mountains.  He’s not technically based in Salt Lake, but his routes take him through the area frequently, and he’s not complaining.  The views are everything out here.  Fischer drives in Prime’s flatbed division, and after eight years on the road, he’s … Read more

At 51, Ed LaPlante found himself with a heart condition known as cardiogenic syncope, which basically means his heart rate became dangerously slow.  LaPlante was diagnosed with the condition after a harrowing day on the road when he, feeling woozy, pulled over to the highway shoulder and eventually passed out.  He took a year off driving to recover, … Read more